Zen Mobile phones hit Nigerian market

L-R Managing Director/C.E.O, BD Consult,Mr. Tola Bademosi,General
Manager ,Zen Africa ,Mr Girish Sharma and Mr.Lanre Adisa,Managing Director
NOAH'S ARK  displaying the Zen mobile brands at the launch in Lagos

 By Prince Osuagwu

 A seeming revolution happened in the Nigerian Mobile phone market  yesterday when an entirely new brand, at least in the Nigerian market, Zen Mobile, hit the high flying Nigerian mobile phone market with 6 new brand of phones, signaling that it was ready to fight for position with well known brands like Nokia, Sonny Ericsson, LG, Samsung among others.

The company said the phones have Quality, Trendy and are affordable.

General Manager, Zen Africa, Mr. Girish Sharma explained that Zen Mobile is in Nigeria to offer Nigerians best quality mobile phones at affordable prices.

According tohim, in the last one decade since the introduction of GSM in Nigeria ,Nigerians have been made to pay more for less as the cost of mobile phones are relatively too high and this is what Zen Mobile has come to address.

“Zen Mobile is here to offer Nigerians a double-edge advantage of quality Phones made with best technology which is comparable to any other leading brands in the world at unbelievably affordable prices” 

Review of the phones:

The 6 Zen Mobile phones series launched include the X 381 series basic with Dual SIM, Dual Standby with 1.5’’ TFT LCD screen, Micro SD slot up to 2 G.B,500 phonebook memory, Music/ Video player, FM Radio, Flight Mode, Touch light, 3.5mm Jack and GPRS.

The X410 series comes with a 30 day battery backup with key features like Dual SIM, Dual Standby with 1.8’’ TFT LCD screen, Micro SD slot up to 4 G.B,500 phonebook memory ,camera/video, Bluetooth , Music/ Video player, Wireless FM Radio, Flight Mode, Touch light, 3.5mm Jack.

The X430  basic with camera with key features like Dual SIM, Dual Standby with 1.8’’ TFT LCD screen, Micro SD slot up to 4 G.B,500 phonebook memory ,camera/video, Bluetooth , Music/ Video player, Wireless FM Radio, Flight Mode, Touch light, 3.5mm Jack and GPRS.

The M20 Multimedia with key features like Dual SIM, Dual Standby with 2.2’’ QVGA LCD screen, Micro SD slot up to 4 G.B, 1000 phonebook memory , 1.3 MP camera/video, Bluetooth , GPRS, WAP enable, Music/ Video player, Wireless FM Radio, Flight Mode, Touch light, 3.5mm Jack and Theft Tracker.

The Z66 Qwerty with key features like Dual SIM, Dual Standby with 2.2’’ TFT LCD screen, Qwerty keypad, Micro SD slot up to 4 G.B, 500 phonebook memory, camera/video, Bluetooth , GPRS, WAP enable, Music/ Video player, FM Radio, Flight Mode and 3.5mm Jack.

Z82 Qwerty with TV with key features like Dual SIM, Dual Standby with 2.4’’ QVGA LCD screen, Qwerty keypad, multi colour jog ball, Micro SD slot up to 4 G.B, 1000 phonebook memory, 2.0 MP camera/video, Bluetooth, GPRS, WAP enable, JAVA, Music/ Video player, FM Radio, Flight Mode, motion sensor, 3.5mm Jack Analog TV, Theft Tracker, Face book, Twitter, Nimbus, Messenger, Caller picture and Azaan Alarm.

Phone unique advantages:

Part of the unique advantages of the phones, according to Sharma, included that all the 6 series  offer dual SIM facility, 15 month warranty as well as unparallel battery span with the X410 series having a 30 days battery backup.

 Zen Mobile already boasts of 10 Services centres fully stocked with spare parts and manned by qualified and well trained technicians spread across the country for a start with a plan to have more. 

Zen Mobile is a member of the Tolaram group with its root in Singapore and in operation for the last 6 decades with an estimated  global revenue of US $ 920 million as at 2010.

The group has operational presence in 6 countries across 3 continents with over 5,000 human capital from 12 nationalities.