Nokia’s plans to penetrate new markets

Nokia E7

Nokia N8 ......The devices Nokia banks on to rule the US market

By Prince Osuagwu

President and CEO of Nokia Corporation, Stephen Elop says Nokia’s new smartphone strategy is the catalyst that will help the mobile giant penetrate the U.S market and other markets where Nokia is not a dominant player. Stephen Elop was speaking in Dubai during a media roundtable with journalists drawn across the Middle East and Africa.
He said everything was being put in place to ensure that the Nokia windows phone gives consumers a delightful experience. He was however not specific on when consumers across the world should expect the official release of the smartphone. Mr Elop disclosed that priority markets would be considered first before other markets.
On Ovi store which is nokia’s proprietary platform for applications, games, navigation and other services, Mr. Elop maintained that the platform would not be discarded in the wake of the emergence of Nokia Windows phones. Mr Elop also maintained that low-end devices built on Symbian will continue to compliment the smartphone strategy. Nokia dominates the global mobile phone market but is now a challenger in the smartphone category
The Nokia CEO said he was very pleased with the contribution of the Middle East and Africa market to Nokia’s overall corporate performance. He said such contribution will be matched with appropriate investment.
Mr Elop was very optimistic about the Nokia’s prospects in the global mobile industry. He stated that he had received tremendous support and goodwill from partners, telecom operators, consumers and nokia staff in his bid to evolve a new strategic direction for the mobile giant.
Nokia is the world’s number one manufacturer of mobile devices by market share. Beyond its leadership status as a manufacturer of devices, Nokia is fast becoming a leading solutions provider in the converging Internet and communications industries providing internet services that enable users to experience media, messaging, maps and games. It recently launched the Nokia E7, which is considered one of the smartest phones on the Nokia stabl